Three More SEO Metrics to Monitor

Any digital marketing agency will advise you to track different metrics in order to measure how effective your internet marketing efforts are. You’re probably already familiar with a few important ones like search traffic by keywords, backlinks and the like, but you may be overlooking some. If you want a campaign to more successful, it helps to cover all the bases. Here are three more SEO metrics you should also monitor.

SEO in Bristol: Techniques to Improve Your Website’s Google Ranking

At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.

Use Keywords Strategically

Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.

http://mylocalmarketing.co.uk/seo-bristol-techniques-improve-websites-google-ranking/

How to Define Your Target Market?

Regardless of what your business sells, it’s important that you have a clear understanding of the customer you’re catering to. In every marketing strategy, one question must be answered: who are you selling to, and why should they buy your product?

To answer this question, make sure that you take these steps first.

Bristol Digital Marketing Agency: 3 Tips to Overcome Writer’s Block

A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about.

It’s okay, even the best writers in the world can face the same problem. To help you overcome this hurdle, your friendly Bristol SEO company would like to share these writer’s block busting tips:

Understand your audience

Whatever you write, it needs to be all about your audience. If you want your writing to be effective, nothing can be more important and essential than understanding the people you’re marketing to. One of the best ways to do this is to define your audience, and this requires talking to them.

http://mylocalmarketing.co.uk/bristol-digital-marketing-agency-3-tips-overcome-writers-block/

Three Best Tips to Digital Marketing Success

If you’re looking to introduce your business to the digital marketing world, there’s no better time than now. Digital marketing has become a necessity for businesses nowadays that the lack of an online presence is enough to doom a business to failure. If you would like to increase your chances at success in the field, here are three tips to keep in mind:

The Prevalence of Digital Marketing in 2016

Were you aware that an incredible 82 per cent of all individuals within developed countries are now utilising the Internet on a daily basis? As this trend continues to increase every year, the importance of securing a professional digital marketing agency in Bristol becomes even more apparent. What are some of the other observations which highlight this immutable fact? You may be surprised at what you will find.

Local SEO Basics for Better Search Results

Establishing a successful SEO campaign for any business is tricky enough. When it comes to ensuring savvy local SEO practices for highly competitive markets, things can become even more daunting. Here's a few ways to improve your search rankings with some savvy local SEO tactics.

Top Tips for Mobile Responsive Websites

As of 2015, smartphones have overtaken laptops in regards to daily Internet access. This recent findings only solidify the fact that modern websites should also cater to the needs of mobile users.

A Short Domain Name Always Wins in SEO

While there are numerous rules for choosing the right domain names, very few people give importance to length. In this regard, internet marketers advise on using the short versions for several reasons.

How URL Structure Influences SEO

The structure of URLs is one source of constant debate, but the truth is it does have an effect on search engine optimisation. SEO-friendly URLs do exist. When optimising your site for better rankings, consider the impact that the URL structure will have. Particular elements will influence how search engine spiders find and index URLs.

Simple SEO Techniques for Small Businesses

When it comes to SEO, making sure your small business can compete against the giants is essential. Whether your business is well established or yet to begin, there are some SEO techniques you can implement for success.

Building Inbound Links for Start-up Businesses

No matter how great your site looks, or how well written your content is, no start-up will succeed without an effective link-building strategy. Regardless of which industry you're in, getting your site and online presence visible isn't enough to maintain reputation and authority. You'll need to work hard to build and develop quality connections for all-important links that'll massively help your SEO strategy.

How to Make Your Website More Visible To Mobile Users

Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.

Design for Performance

If visitors cannot find what they need quickly, they will likely leave your site for another. You should therefore design your site so that your visitors can navigate your website without hitting the wrong buttons and read your content without zooming in and out of your pages. Any elements that cannot be optimized for mobile should be removed from your site.

Why Local Marketing Will Make Your Business Shine

Improvement through marketing

No matter how successful your business is, it can always be one step better. When you are starting up, marketing can seem like an unnecessary expense, but without a decent campaign in your local area it will be more difficult to get a solid footing. Even if you have been marketing well on a store level, an excellent way to improve your profits and productivity is to invest in local marketing.

Why Your Small Business Needs SEO

As a small business owner, you've no doubt heard the term “SEO” come up a million times, and are constantly receiving emails and other solicitations from people who want to sell you an SEO service. Although it's true that businesses of all shapes and sizes could do with good SEO in place, there's a good chance that all these people filling your inbox haven't told you why you need it.

First of all, SEO almost always delivers a healthy ROI. As a general rule, whenever a business hasn't had the success they were gunning for when they invest in SEO, this is due to the particulars of the strategy in question, and nothing to do with the make-up of SEO as a whole industry. Done correctly, SEO would generate significant amounts of organic traffic for your site, and ultimately more revenue.

Why Local SEO Is Important

The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important. But are there real, tangible merits to investing in local SEO in the first place? As a matter of fact, there are, and here are just a few of them.

It’s All About Mobile

 
An estimated 60 percent of all searches made on Google are done using mobile devices, which means that people searching for a business are on the move, within the target area, and actively looking for an establishment to do business with. Local SEO helps companies take advantage of this situation so that they could easily be found.

How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

Do You Have the Resources to Drive Your Own SEO?

The idea that Google uses over 200 factors to categorize, index and rank your website was found to be false, but realists assume there are actually more than 200 factors. This begs the question: do you really have the resources to drive your own SEO (search engine optimisation)?

Renewed Significance of SEO

When creating internet marketing campaigns, it is important to incorporate good SEO or search engine optimization practices. By doing this step, businesses make it easier for clients to discover them when searching online. Forbes magazine has written of the importance of SEO many times. According to author Steve Olenski, many companies are re-establishing the importance of their SEO structure via their web presence. That is because search-engine-friendly brings in more clients. 

SEO in Food Blogs

Food blogs are often the best venues for people to post their thoughts about a new restaurant they’ve just visited or to catalogue the recipes they’re whipping up in the kitchen. A good number of bloggers from the U.K. focus on such gastronomic topics, and are perhaps members of the U.K. Food Bloggers Association.

If you are running your own food blog and aim for a modest slice of the readership pie, search engine optimisation would be a good way to achieve that share. Here are a number of SEO methods to help your food blog gain extra online leverage.

Fresh Content

The content you post in your blog must be “served fresh,” so to speak. This means you should be able to write quality articles in a good space of time and have the proper keywords inserted. Search engines may favour blogs whose articles are roughly 1,500 words or less, and there are keywords placed in the title and sparsely in the body text.

Tasty Pictures

Nothing whets people’s appetite more than a well-cooked, aromatic dish – more specifically, pictures of a well-cooked, aromatic dish. Take the time to photograph a dish from different angles for maximum effect. Before you upload them, make their filenames more descriptive to help search engines account for them in image results. Add a watermark to further establish authorship rights to the image.