Tuesday, 23 December 2014
On the conventional side of things, Enge said content is usually what you need most for your business’ online marketing efforts. You use various content pieces to educate the customer about your product or service. That’s the rub though; search engines are now more sophisticated at analysing content that they can even recognise if the content piece was plagiarised or shoddily written, which can severely affect your business website’s search engine rankings. Reconciling your SEO and social media marketing often needs putting together both functions under the same gameplan. A digital marketing agency from Bristol like LimeLight can have the right options to synch everything together.
Monday, 22 December 2014
Internet access among U.K. households is growing every year. The latest figures from the Office for National Statistics say that approximately 38 million adults, or about 76 percent of the country’s population, are online every day. This figure is 21 million more than 2006’s total number of internet users in U.K. In addition, 74 percent of all adults now use the Internet to purchase goods and services—a significant increase compared to 53 percent in 2008.
These figures alone should give you an idea why search engine optimisation is vital for your business. SEO refers to a collection of techniques that seek to improve your website’s rank in Google and other search engines. One such SEO technique is called “content marketing”, which is the creation of blog posts, articles, videos, and other media to promote your brand.
Saturday, 15 November 2014
Every city in Britain has some sort of a pub to provide all manner of drinks to customers; you may have hung out with your friends at a couple of places right in Bristol. If you’ve decided to go into pub entrepreneurship, secured all necessary paperwork, and prepped a venue for operations, you still need to adequately market it in many ways. Using search engine optimisation, or SEO, is one such option.
Keep It Localised
If your pub has an associated website for it, some experts recommend using local SEO services to make it appear when users type phrases into a search engine. This involves submitting your business’ location details to a search engine’s directories; the search engine will then pinpoint the location on a map. You’ll have to be creative with the keywords you’ll use for the bar, starting, perhaps, with embedding the keyword in popular catchphrases or landmarks.