Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.
Design for Performance
If visitors cannot find what they need quickly, they will likely leave your
site for another. You should therefore design your site so that your visitors
can navigate your website without hitting the wrong buttons and read your
content without zooming in and out of your pages. Any elements that cannot be optimized
for mobile should be removed from your site.