How to Make Your Website More Visible To Mobile Users

Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.

Design for Performance

If visitors cannot find what they need quickly, they will likely leave your site for another. You should therefore design your site so that your visitors can navigate your website without hitting the wrong buttons and read your content without zooming in and out of your pages. Any elements that cannot be optimized for mobile should be removed from your site.

Why Local Marketing Will Make Your Business Shine

Improvement through marketing

No matter how successful your business is, it can always be one step better. When you are starting up, marketing can seem like an unnecessary expense, but without a decent campaign in your local area it will be more difficult to get a solid footing. Even if you have been marketing well on a store level, an excellent way to improve your profits and productivity is to invest in local marketing.

Latest News—What You Need to Know about SEO and Social Media Marketing

If you’re a business owner or marketing specialist in Bristol or elsewhere, you probably already know about the importance of social media and SEO in the scope of modern business. With the Internet being a part of everyday life for countless people, it’s no wonder why so many successful businesses have devoted a large group in their marketing departments to online platforms. Here are a few facts about SEO and social media marketing in Bristol you may have never come across before, which will hopefully give you a better understanding of social media and SEO’s significance.
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Why Your Small Business Needs SEO

As a small business owner, you've no doubt heard the term “SEO” come up a million times, and are constantly receiving emails and other solicitations from people who want to sell you an SEO service. Although it's true that businesses of all shapes and sizes could do with good SEO in place, there's a good chance that all these people filling your inbox haven't told you why you need it.

First of all, SEO almost always delivers a healthy ROI. As a general rule, whenever a business hasn't had the success they were gunning for when they invest in SEO, this is due to the particulars of the strategy in question, and nothing to do with the make-up of SEO as a whole industry. Done correctly, SEO would generate significant amounts of organic traffic for your site, and ultimately more revenue.

Why Local SEO Is Important

The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important. But are there real, tangible merits to investing in local SEO in the first place? As a matter of fact, there are, and here are just a few of them.

It’s All About Mobile

 
An estimated 60 percent of all searches made on Google are done using mobile devices, which means that people searching for a business are on the move, within the target area, and actively looking for an establishment to do business with. Local SEO helps companies take advantage of this situation so that they could easily be found.

How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

What to Do with Google’s 2015 Local SEO Updates Before it’s too Late

Most business owners think that local search engine optimization (SEO) begins and ends with filling out their names in several online directories. In reality, local SEO should be developed from somewhere else. The foremost element of local SEO is the business’ name, address and phone number (NAP). Before any listings or review sites, the NAP of your business should be established first, with as much accuracy and consistency on online pages as possible. An Entrepreneur article cited a survey from Moz saying that a false business location is the number one reason for negative local SEO rankings while the third largest factor is having NAP discrepancies. If you still have such inaccuracies, it’s crucial that you fix them lest you lose your local visibility, particularly with Google’s Pigeon updates around. Last year, more businesses were affected when Google spread out the Pigeon update in the United Kingdom, alongside Australia and Canada.
http://mylocalmarketing.co.uk/what-to-do-with-googles-2015-local-seo-updates-before-its-too-late/

Do You Have the Resources to Drive Your Own SEO?

The idea that Google uses over 200 factors to categorize, index and rank your website was found to be false, but realists assume there are actually more than 200 factors. This begs the question: do you really have the resources to drive your own SEO (search engine optimisation)?

Renewed Significance of SEO

When creating internet marketing campaigns, it is important to incorporate good SEO or search engine optimization practices. By doing this step, businesses make it easier for clients to discover them when searching online. Forbes magazine has written of the importance of SEO many times. According to author Steve Olenski, many companies are re-establishing the importance of their SEO structure via their web presence. That is because search-engine-friendly brings in more clients. 

SEO in Food Blogs

Food blogs are often the best venues for people to post their thoughts about a new restaurant they’ve just visited or to catalogue the recipes they’re whipping up in the kitchen. A good number of bloggers from the U.K. focus on such gastronomic topics, and are perhaps members of the U.K. Food Bloggers Association.

If you are running your own food blog and aim for a modest slice of the readership pie, search engine optimisation would be a good way to achieve that share. Here are a number of SEO methods to help your food blog gain extra online leverage.

Fresh Content

The content you post in your blog must be “served fresh,” so to speak. This means you should be able to write quality articles in a good space of time and have the proper keywords inserted. Search engines may favour blogs whose articles are roughly 1,500 words or less, and there are keywords placed in the title and sparsely in the body text.

Tasty Pictures

Nothing whets people’s appetite more than a well-cooked, aromatic dish – more specifically, pictures of a well-cooked, aromatic dish. Take the time to photograph a dish from different angles for maximum effect. Before you upload them, make their filenames more descriptive to help search engines account for them in image results. Add a watermark to further establish authorship rights to the image.

Using Bristol SEO Methods to Market a Commission-Build Model Business

Building scale models can be one of the most engaging hobbies you can consider doing in your spare time. There often lies the possibility that a scale modeller who’s developed their craft to high standards may want to parlay that skill into an income-generating opportunity and is now entertaining assignments. In a guest entry for Craft Blog U.K., Fran Swaine said there are ways to have your scale modelling skills be recognised and for your projects to garner good press, preferably through search engine optimisation (SEO).
http://mylocalmarketing.co.uk/using-bristol-seo-methods-to-market-a-commission-build-model-business/

Creating an Effective Strategy for Social Media for SEO in Bristol

When coming up with a strategy for SEO in Bristol and elsewhere, the first thing to think about is your target audience. This would help greatly in identifying what social network they will most likely be found. If your business is focused on business to business, then networks such as Facebook and LinkedIn would be a good place to start. On the other hand, if the business is business to consumer, then the best bets would be Facebook, Twitter, Pinterest, and Instagram. Finding out which networks your target audience is using will help you determine which networks to focus on instead of unknowingly wasting time on networks that they are not active in. One basic tenet of social media marketing is to have a complete profile, no matter what social network is being used. This is so that current and potential customers can identify the business and can easily verify that they are legitimate.
http://mylocalmarketing.co.uk/creating-effective-strategy-social-media-seo-bristol/

Maximizing Google+ is a Marketing Plus

Social networks have become very popular. Aside from the heavyweight giants such as Facebook and Twitter, a relative newcomer is Google+. While it may not be as strong as the aforementioned networks, it still has a following of its own. This is why companies are not ignoring it when it comes to their online marketing efforts.

Google+ Local is a place where business owners can create their pages and people can share and review them. It is a landing spot for people who are searching within Google+ Local and Google Maps searches. Owners must pay attention to Google+ Local because local search is becoming a necessity to any online marketing strategy.

SEO in Bristol: Make Changes to Your Digital Marketing Strategy

The Internet has taken Bristol businesses—and all other businesses for that matter—by storm and has changed the way they market their brand. What’s more, the Net continues to evolve each year such that companies have to constantly alter their digital marketing strategy in order to achieve effective SEO in Bristol. Having a good strategy that is up-to-date will ensure that results will continue to be produced because it is in line with what the people are looking for. One thing that can be done is to start a Podcast. According to Forbes, “Podcasts rank very well in Google and it also gives you a change as the business owner to build a solid virtual relationship with your listeners.” A good way to utilize a Podcast is by making one that doesn’t focus on a product or service, but rather revolves around an interest which the target customer has. This way, you sell them the idea and not just the product itself, which can motivate them to buy from you.
http://mylocalmarketing.co.uk/seo-bristol-make-changes-digital-marketing-strategy/

Common SEO Mistakes to Avoid

While it’s undeniable that search engine optimization is continually changing and developing for the better, some business websites still commit these common mistakes that are detrimental to their SEO campaign. Ultimately, these mistakes can be categorized into three, and red flags should be raised if you website is guilty of at least one of them.

Posting Duplicate Content

Publishing the exact same content on every page in your website can greatly affect your site’s search engine results page ranking. Although it’s generally fine to use blocks of content that repeat from page to page, such as calls to action and forms, you should ensure that the bulk of the page is unique. To know if your website contains duplicate content, you can use Google’s Webmaster Tools to detect duplicate page titles and the like.

Building a Website: 3 Recipes for Success

You recently launched a startup. You have a compelling vision, and you have a product that people could actually want. Unfortunately, you’re not the only one in the marketplace with such an offering, and in this day and age of technology and online marketing, you’re going to need more than these to succeed. So how do you stand out in a market overcrowded with startups just like yours?

It starts with your website. Your business website will be the catalyst that will enable you to find customers, increase conversion, and catch the attention of your audience. For a startup company like yours, a well-designed, well-optimised website will lay the foundation for your success. With that in mind, here are a few tips to consider when building a website for your startup:

Bristol Social Media Marketing: Tips for Effective Visual Branding

Effective internet marketing strategies need to appeal to as much of the primary senses of their target market as possible. Considering the fact that 90 percent of information transmitted to the brain is visual in nature, and that images are said to be processed by the brain 60,000 times faster than text, Bristol SEO campaigns, particularly those that integrate social media marketing can’t do away with visual branding. Here are some tips for you to remember when it comes to establishing your brand via visuals.
http://mylocalmarketing.co.uk/bristol-social-media-marketing-tips-effective-visual-branding/