Wednesday, 1 July 2015
What to Do with Google’s 2015 Local SEO Updates Before it’s too Late
Most business owners think that local search engine optimization (SEO) begins and ends with filling out their names in several online directories. In reality, local SEO should be developed from somewhere else. The foremost element of local SEO is the business’ name, address and phone number (NAP). Before any listings or review sites, the NAP of your business should be established first, with as much accuracy and consistency on online pages as possible. An Entrepreneur article cited a survey from Moz saying that a false business location is the number one reason for negative local SEO rankings while the third largest factor is having NAP discrepancies. If you still have such inaccuracies, it’s crucial that you fix them lest you lose your local visibility, particularly with Google’s Pigeon updates around. Last year, more businesses were affected when Google spread out the Pigeon update in the United Kingdom, alongside Australia and Canada.