Monday, 11 April 2016

A Short Domain Name Always Wins in SEO

While there are numerous rules for choosing the right domain names, very few people give importance to length. In this regard, internet marketers advise on using the short versions for several reasons.

Friday, 8 April 2016

Driving It Home: Local Businesses Benefit from Social Media Marketing

There’s nothing like search engine optimisation (SEO) in the world of digital marketing for having best practises change as often as the U.K. weather. Especially in places like Bristol, well, that would be pretty often. Black Hat Practises Instigate Change While SEO is the large blanket thrown over everything when talking about digital marketing in Bristol and other areas, the way search engines require optimising for a site to rank high in SERPs continues to change to meet new challenges. A few years ago keywords were guaranteed to get your content on the front page. Then along came black hat practises, people began stuffing content with irrelevant keywords, and keywords became less important.

Thursday, 7 April 2016

Getting the Most from Working with a Bristol Digital Marketing Agency

You have come to the conclusion that your Bristol business needs a digital marketing company, and you find one that suits your needs. Now you have to ask yourself what to do to make your choice work. When you hire a company in Bristol to provide digital marketing, there are a few ways that you can make the most out of it. Working Together Collaboration is one of the fundamentals of success when working with a digital marketing agency. An enterprise in need of digital marketing services must set aside the time to work with the team they hire. The biggest mistake you can make is to hire a marketing firm and leave it to its own devices. Collaboration ensures that a marketing agency understands the objectives of your company. It would be remiss to work out a digital marketing strategy without the input of the client.

Wednesday, 6 April 2016

SEO Trends in 2016 that Will Change the Way Your Firm Performs Online

There’s no doubt 2015 saw a large number of search engine algorithm changes as Google, Bing and others, continued to narrow the search fields in an attempt to provide us the most accurate search results they can. Some changes had a greater effect than others, and some predictions weren’t quite the format changing ideas they were considered to be. However, there are a few items which did have a major effect on SEO, and will continue to do so through 2016. Mobile Optimisation If your site isn’t yet optimised for mobile use then you really are lagging behind. 2015 saw search queries from mobiles and tablets exceed those from desktops and laptops for the first time. With some estimating searches 20% higher from mobiles compared to desktops.

Tuesday, 5 April 2016

Social And Search Indicators That Drive Your Business’ SEO Success

Social media and search are often pitted against one another but, in reality, they are not mutually exclusive. In the same way that most Internet users still rely on search engines, while also engaging with social media websites, businesses and website owners can also combine social and search into a single, unified, online marketing mix. In fact, with social media becoming increasingly important, and with the likes of Google stepping into the social media sector, increasing your social media presence could help to further propel your exposure in the search engine rankings. Engagement Is Key Engagement is key when it comes to social media marketing in Bristol. Simply adding status bios and profiles to major social media sites, and even publishing regular content on these sites, will not garner the kind of exposure that you want.

Monday, 4 April 2016

Social Media Marketing and Bristol: An Impressive Synergy

Social media marketing is considered to be one of the most impressive and powerful tools which enable a business to interact with its clients. To highlight this fact, it has been shown that 85 per cent of buyers believe that a robust online social presence is important for credibility and transparency. Social media marketing in Bristol is absolutely essential for any business that hopes to increase its online exposure while also targeting its local demographic. Part of the Entire Package While the power of a social media presence cannot be emphasised enough, we must always remember that is only one facet of a well-rounded approach to online exposure. There are still a number of valid reasons why social media marketing is mentioned so frequently within the circles of many experts.