Social media and search are often pitted against one another but, in reality, they are not mutually exclusive. In the same way that most Internet users still rely on search engines, while also engaging with social media websites, businesses and website owners can also combine social and search into a single, unified, online marketing mix. In fact, with social media becoming increasingly important, and with the likes of Google stepping into the social media sector, increasing your social media presence could help to further propel your exposure in the search engine rankings. Engagement Is Key Engagement is key when it comes to social media marketing in Bristol. Simply adding status bios and profiles to major social media sites, and even publishing regular content on these sites, will not garner the kind of exposure that you want.
http://mylocalmarketing.co.uk/social-and-search-indicators-that-drive-your-business-seo-success/
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