Driving It Home: Local Businesses Benefit from Social Media Marketing

There’s nothing like search engine optimisation (SEO) in the world of digital marketing for having best practises change as often as the U.K. weather. Especially in places like Bristol, well, that would be pretty often. Black Hat Practises Instigate Change While SEO is the large blanket thrown over everything when talking about digital marketing in Bristol and other areas, the way search engines require optimising for a site to rank high in SERPs continues to change to meet new challenges. A few years ago keywords were guaranteed to get your content on the front page. Then along came black hat practises, people began stuffing content with irrelevant keywords, and keywords became less important.
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