Sunday, 16 October 2016

Advantages of Working with a Professional Digital Marketing Agency

The competition for getting as much consumers nowadays has shifted from simply attracting foot traffic to getting as much virtual traffic on the Internet. This change in medium can be attributed to the development of online and mobile technology. The important concern that businesses should be worrying about, therefore, is whether or not they are ready to take on the battle in the online realm.

Unfortunately, many businesses miss out on the vast opportunities accorded by the worldwide web in terms of reaching and expanding target markets, simply because they refuse to familiarise themselves with the technology.

This is not an excuse that can be tolerated, however, especially if you are keen on seeing your business fly and succeed over the competition. Here are some simple steps for you to make the most out of the virtual business landscape, with the help of a digital marketing agency in Bristol. Read more on this article:


Monday, 3 October 2016

Three More SEO Metrics to Monitor

Any digital marketing agency will advise you to track different metrics in order to measure how effective your internet marketing efforts are. You’re probably already familiar with a few important ones like search traffic by keywords, backlinks and the like, but you may be overlooking some. If you want a campaign to more successful, it helps to cover all the bases. Here are three more SEO metrics you should also monitor.

Wednesday, 14 September 2016

SEO in Bristol: Techniques to Improve Your Website’s Google Ranking

At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.

Use Keywords Strategically

Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.


Friday, 2 September 2016

How to Define Your Target Market?

Regardless of what your business sells, it’s important that you have a clear understanding of the customer you’re catering to. In every marketing strategy, one question must be answered: who are you selling to, and why should they buy your product?

To answer this question, make sure that you take these steps first.

Wednesday, 17 August 2016

Bristol Digital Marketing Agency: 3 Tips to Overcome Writer’s Block

A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about.

It’s okay, even the best writers in the world can face the same problem. To help you overcome this hurdle, your friendly Bristol SEO company would like to share these writer’s block busting tips:

Understand your audience

Whatever you write, it needs to be all about your audience. If you want your writing to be effective, nothing can be more important and essential than understanding the people you’re marketing to. One of the best ways to do this is to define your audience, and this requires talking to them.


Thursday, 11 August 2016

How a Digital Marketing Firm Can Help with E-Commerce Optimisation

Search engine optimisation can add a lot of value to an online business. With the popularity of online shopping, e-commerce businesses have become worthy investments. SEO is one of the tactics that you can use to gain useful exposure for your new e-commerce business.

A digital marketing agency in Bristol can offer different strategies that will increase the traffic to your e-commerce site. SEO for online businesses is slightly different and if you are not careful, it may backfire on you. Hiring a professional is a better option. Here are a few best practices that can positively impact your e-commerce site optimisation.

Optimising Internal Searches

Most e-commerce sites don’t optimise their internal search engine, which is a huge mistake. Search applications on an e-commerce site help users to find what they are looking for faster. Visitors should be able to get to the appropriate product pages when they input certain keywords.

Wednesday, 10 August 2016

Simple Guide to Doing Social Media Advertising Right

Social media has expanded the scope of marketing for businesses across the world. More entrepreneurs are now considering social media marketing to achieve their objectives. With the increasing number of social sites, there is no shortage of options on where to focus marketing. Advertising on social media is one of the strategies that marketers are using to leverage certain sites. It is estimated that in 2013, $5.1 billion of advertisers’ budget went social media ads. LinkedIn, Facebook, Instagram, and Twitter are some of the popular options for social media advertising. When hiring professionals in Bristol to do the SMM for your business, know how to capitalise on social media advertising.

Tuesday, 9 August 2016

Ways to Grow Your Social Media Following and Reach Better SEO Results

Social media marketing and SEO have a symbiotic relationship that you must know how to cultivate. Using social networks to build your search engine rankings may seem straightforward on the surface. Open an account, build a profile and get a following.

However, there is more to it. The right strategy will go a long way, and that is why it pays to have an SEO professional to do it. One of the important aspects of social media marketing for SEO is developing a following.

Organic Followers

The number of followers you have on social media pages will count a great deal. Most people, however, make the mistake of buying followers. It may seem easy to achieve the desired results, but it really isn’t. Sure, fake followers will pad up the number, and it will look good on a profile page.

Thursday, 4 August 2016

Three Best Tips to Digital Marketing Success

If you’re looking to introduce your business to the digital marketing world, there’s no better time than now. Digital marketing has become a necessity for businesses nowadays that the lack of an online presence is enough to doom a business to failure. If you would like to increase your chances at success in the field, here are three tips to keep in mind:

Tuesday, 5 July 2016

The Prevalence of Digital Marketing in 2016

Were you aware that an incredible 82 per cent of all individuals within developed countries are now utilising the Internet on a daily basis? As this trend continues to increase every year, the importance of securing a professional digital marketing agency in Bristol becomes even more apparent. What are some of the other observations which highlight this immutable fact? You may be surprised at what you will find.

Wednesday, 1 June 2016

Local SEO Basics for Better Search Results

Establishing a successful SEO campaign for any business is tricky enough. When it comes to ensuring savvy local SEO practices for highly competitive markets, things can become even more daunting. Here's a few ways to improve your search rankings with some savvy local SEO tactics.

Tuesday, 10 May 2016

Top Tips for Mobile Responsive Websites

As of 2015, smartphones have overtaken laptops in regards to daily Internet access. This recent findings only solidify the fact that modern websites should also cater to the needs of mobile users.

Monday, 11 April 2016

A Short Domain Name Always Wins in SEO

While there are numerous rules for choosing the right domain names, very few people give importance to length. In this regard, internet marketers advise on using the short versions for several reasons.

Friday, 8 April 2016

Driving It Home: Local Businesses Benefit from Social Media Marketing

There’s nothing like search engine optimisation (SEO) in the world of digital marketing for having best practises change as often as the U.K. weather. Especially in places like Bristol, well, that would be pretty often. Black Hat Practises Instigate Change While SEO is the large blanket thrown over everything when talking about digital marketing in Bristol and other areas, the way search engines require optimising for a site to rank high in SERPs continues to change to meet new challenges. A few years ago keywords were guaranteed to get your content on the front page. Then along came black hat practises, people began stuffing content with irrelevant keywords, and keywords became less important.

Thursday, 7 April 2016

Getting the Most from Working with a Bristol Digital Marketing Agency

You have come to the conclusion that your Bristol business needs a digital marketing company, and you find one that suits your needs. Now you have to ask yourself what to do to make your choice work. When you hire a company in Bristol to provide digital marketing, there are a few ways that you can make the most out of it. Working Together Collaboration is one of the fundamentals of success when working with a digital marketing agency. An enterprise in need of digital marketing services must set aside the time to work with the team they hire. The biggest mistake you can make is to hire a marketing firm and leave it to its own devices. Collaboration ensures that a marketing agency understands the objectives of your company. It would be remiss to work out a digital marketing strategy without the input of the client.

Wednesday, 6 April 2016

SEO Trends in 2016 that Will Change the Way Your Firm Performs Online

There’s no doubt 2015 saw a large number of search engine algorithm changes as Google, Bing and others, continued to narrow the search fields in an attempt to provide us the most accurate search results they can. Some changes had a greater effect than others, and some predictions weren’t quite the format changing ideas they were considered to be. However, there are a few items which did have a major effect on SEO, and will continue to do so through 2016. Mobile Optimisation If your site isn’t yet optimised for mobile use then you really are lagging behind. 2015 saw search queries from mobiles and tablets exceed those from desktops and laptops for the first time. With some estimating searches 20% higher from mobiles compared to desktops.

Tuesday, 5 April 2016

Social And Search Indicators That Drive Your Business’ SEO Success

Social media and search are often pitted against one another but, in reality, they are not mutually exclusive. In the same way that most Internet users still rely on search engines, while also engaging with social media websites, businesses and website owners can also combine social and search into a single, unified, online marketing mix. In fact, with social media becoming increasingly important, and with the likes of Google stepping into the social media sector, increasing your social media presence could help to further propel your exposure in the search engine rankings. Engagement Is Key Engagement is key when it comes to social media marketing in Bristol. Simply adding status bios and profiles to major social media sites, and even publishing regular content on these sites, will not garner the kind of exposure that you want.

Monday, 4 April 2016

Social Media Marketing and Bristol: An Impressive Synergy

Social media marketing is considered to be one of the most impressive and powerful tools which enable a business to interact with its clients. To highlight this fact, it has been shown that 85 per cent of buyers believe that a robust online social presence is important for credibility and transparency. Social media marketing in Bristol is absolutely essential for any business that hopes to increase its online exposure while also targeting its local demographic. Part of the Entire Package While the power of a social media presence cannot be emphasised enough, we must always remember that is only one facet of a well-rounded approach to online exposure. There are still a number of valid reasons why social media marketing is mentioned so frequently within the circles of many experts.

Tuesday, 29 March 2016

How URL Structure Influences SEO

The structure of URLs is one source of constant debate, but the truth is it does have an effect on search engine optimisation. SEO-friendly URLs do exist. When optimising your site for better rankings, consider the impact that the URL structure will have. Particular elements will influence how search engine spiders find and index URLs.

Monday, 1 February 2016

Simple SEO Techniques for Small Businesses

When it comes to SEO, making sure your small business can compete against the giants is essential. Whether your business is well established or yet to begin, there are some SEO techniques you can implement for success.

Monday, 25 January 2016

Digital Marketing Agency on How to Make Your Business Known Locally

If you are a web builder or webmaster; or offer other digital services online, it could be argued you can work anywhere in the world, or perhaps, for anyone in the world. Those with brick-and-mortar businesses, or who offer products or services strictly for a locality’s consumption, however, are not so lucky. They will need to attract traffic from the local area, by way of store visits, phone or email contacts, or website visits. In this day and age of the Internet, websites have become important tools in promoting a company’s products or services, whether or not it’s engaged in e-commerce. This has made local Search Engine Optimisation (SEO) critical in a business’ marketing efforts, particularly SMEs.

Tuesday, 12 January 2016

Building Inbound Links for Start-up Businesses

No matter how great your site looks, or how well written your content is, no start-up will succeed without an effective link-building strategy. Regardless of which industry you're in, getting your site and online presence visible isn't enough to maintain reputation and authority. You'll need to work hard to build and develop quality connections for all-important links that'll massively help your SEO strategy.