SEO in Bristol: Techniques to Improve Your Website’s Google Ranking

At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.

Use Keywords Strategically

Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.

http://mylocalmarketing.co.uk/seo-bristol-techniques-improve-websites-google-ranking/

Bristol Digital Marketing Agency: 3 Tips to Overcome Writer’s Block

A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about.

It’s okay, even the best writers in the world can face the same problem. To help you overcome this hurdle, your friendly Bristol SEO company would like to share these writer’s block busting tips:

Understand your audience

Whatever you write, it needs to be all about your audience. If you want your writing to be effective, nothing can be more important and essential than understanding the people you’re marketing to. One of the best ways to do this is to define your audience, and this requires talking to them.

http://mylocalmarketing.co.uk/bristol-digital-marketing-agency-3-tips-overcome-writers-block/

Local SEO Basics for Better Search Results

Establishing a successful SEO campaign for any business is tricky enough. When it comes to ensuring savvy local SEO practices for highly competitive markets, things can become even more daunting. Here's a few ways to improve your search rankings with some savvy local SEO tactics.

A Short Domain Name Always Wins in SEO

While there are numerous rules for choosing the right domain names, very few people give importance to length. In this regard, internet marketers advise on using the short versions for several reasons.

How URL Structure Influences SEO

The structure of URLs is one source of constant debate, but the truth is it does have an effect on search engine optimisation. SEO-friendly URLs do exist. When optimising your site for better rankings, consider the impact that the URL structure will have. Particular elements will influence how search engine spiders find and index URLs.

Simple SEO Techniques for Small Businesses

When it comes to SEO, making sure your small business can compete against the giants is essential. Whether your business is well established or yet to begin, there are some SEO techniques you can implement for success.

Building Inbound Links for Start-up Businesses

No matter how great your site looks, or how well written your content is, no start-up will succeed without an effective link-building strategy. Regardless of which industry you're in, getting your site and online presence visible isn't enough to maintain reputation and authority. You'll need to work hard to build and develop quality connections for all-important links that'll massively help your SEO strategy.

How to Make Your Website More Visible To Mobile Users

Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.

Design for Performance

If visitors cannot find what they need quickly, they will likely leave your site for another. You should therefore design your site so that your visitors can navigate your website without hitting the wrong buttons and read your content without zooming in and out of your pages. Any elements that cannot be optimized for mobile should be removed from your site.

Why Local Marketing Will Make Your Business Shine

Improvement through marketing

No matter how successful your business is, it can always be one step better. When you are starting up, marketing can seem like an unnecessary expense, but without a decent campaign in your local area it will be more difficult to get a solid footing. Even if you have been marketing well on a store level, an excellent way to improve your profits and productivity is to invest in local marketing.

Why Your Small Business Needs SEO

As a small business owner, you've no doubt heard the term “SEO” come up a million times, and are constantly receiving emails and other solicitations from people who want to sell you an SEO service. Although it's true that businesses of all shapes and sizes could do with good SEO in place, there's a good chance that all these people filling your inbox haven't told you why you need it.

First of all, SEO almost always delivers a healthy ROI. As a general rule, whenever a business hasn't had the success they were gunning for when they invest in SEO, this is due to the particulars of the strategy in question, and nothing to do with the make-up of SEO as a whole industry. Done correctly, SEO would generate significant amounts of organic traffic for your site, and ultimately more revenue.

Why Local SEO Is Important

The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important. But are there real, tangible merits to investing in local SEO in the first place? As a matter of fact, there are, and here are just a few of them.

It’s All About Mobile

 
An estimated 60 percent of all searches made on Google are done using mobile devices, which means that people searching for a business are on the move, within the target area, and actively looking for an establishment to do business with. Local SEO helps companies take advantage of this situation so that they could easily be found.

How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

Do You Have the Resources to Drive Your Own SEO?

The idea that Google uses over 200 factors to categorize, index and rank your website was found to be false, but realists assume there are actually more than 200 factors. This begs the question: do you really have the resources to drive your own SEO (search engine optimisation)?

Renewed Significance of SEO

When creating internet marketing campaigns, it is important to incorporate good SEO or search engine optimization practices. By doing this step, businesses make it easier for clients to discover them when searching online. Forbes magazine has written of the importance of SEO many times. According to author Steve Olenski, many companies are re-establishing the importance of their SEO structure via their web presence. That is because search-engine-friendly brings in more clients. 

SEO in Food Blogs

Food blogs are often the best venues for people to post their thoughts about a new restaurant they’ve just visited or to catalogue the recipes they’re whipping up in the kitchen. A good number of bloggers from the U.K. focus on such gastronomic topics, and are perhaps members of the U.K. Food Bloggers Association.

If you are running your own food blog and aim for a modest slice of the readership pie, search engine optimisation would be a good way to achieve that share. Here are a number of SEO methods to help your food blog gain extra online leverage.

Fresh Content

The content you post in your blog must be “served fresh,” so to speak. This means you should be able to write quality articles in a good space of time and have the proper keywords inserted. Search engines may favour blogs whose articles are roughly 1,500 words or less, and there are keywords placed in the title and sparsely in the body text.

Tasty Pictures

Nothing whets people’s appetite more than a well-cooked, aromatic dish – more specifically, pictures of a well-cooked, aromatic dish. Take the time to photograph a dish from different angles for maximum effect. Before you upload them, make their filenames more descriptive to help search engines account for them in image results. Add a watermark to further establish authorship rights to the image.

Maximizing Google+ is a Marketing Plus

Social networks have become very popular. Aside from the heavyweight giants such as Facebook and Twitter, a relative newcomer is Google+. While it may not be as strong as the aforementioned networks, it still has a following of its own. This is why companies are not ignoring it when it comes to their online marketing efforts.

Google+ Local is a place where business owners can create their pages and people can share and review them. It is a landing spot for people who are searching within Google+ Local and Google Maps searches. Owners must pay attention to Google+ Local because local search is becoming a necessity to any online marketing strategy.

Common SEO Mistakes to Avoid

While it’s undeniable that search engine optimization is continually changing and developing for the better, some business websites still commit these common mistakes that are detrimental to their SEO campaign. Ultimately, these mistakes can be categorized into three, and red flags should be raised if you website is guilty of at least one of them.

Posting Duplicate Content

Publishing the exact same content on every page in your website can greatly affect your site’s search engine results page ranking. Although it’s generally fine to use blocks of content that repeat from page to page, such as calls to action and forms, you should ensure that the bulk of the page is unique. To know if your website contains duplicate content, you can use Google’s Webmaster Tools to detect duplicate page titles and the like.

Building a Website: 3 Recipes for Success

You recently launched a startup. You have a compelling vision, and you have a product that people could actually want. Unfortunately, you’re not the only one in the marketplace with such an offering, and in this day and age of technology and online marketing, you’re going to need more than these to succeed. So how do you stand out in a market overcrowded with startups just like yours?

It starts with your website. Your business website will be the catalyst that will enable you to find customers, increase conversion, and catch the attention of your audience. For a startup company like yours, a well-designed, well-optimised website will lay the foundation for your success. With that in mind, here are a few tips to consider when building a website for your startup:

How Important is SEO for Your Business?

Internet access among U.K. households is growing every year. The latest figures from the Office for National Statistics say that approximately 38 million adults, or about 76 percent of the country’s population, are online every day. This figure is 21 million more than 2006’s total number of internet users in U.K. In addition, 74 percent of all adults now use the Internet to purchase goods and services—a significant increase compared to 53 percent in 2008.

These figures alone should give you an idea why search engine optimisation is vital for your business. SEO refers to a collection of techniques that seek to improve your website’s rank in Google and other search engines. One such SEO technique is called “content marketing”, which is the creation of blog posts, articles, videos, and other media to promote your brand.

Making the Pub Stand Out Online

Every city in Britain has some sort of a pub to provide all manner of drinks to customers; you may have hung out with your friends at a couple of places right in Bristol. If you’ve decided to go into pub entrepreneurship, secured all necessary paperwork, and prepped a venue for operations, you still need to adequately market it in many ways. Using search engine optimisation, or SEO, is one such option.

Keep It Localised

If your pub has an associated website for it, some experts recommend using local SEO services to make it appear when users type phrases into a search engine. This involves submitting your business’ location details to a search engine’s directories; the search engine will then pinpoint the location on a map. You’ll have to be creative with the keywords you’ll use for the bar, starting, perhaps, with embedding the keyword in popular catchphrases or landmarks.