Internet access among
U.K. households is growing every year. The latest figures from the Office for
National Statistics say that approximately 38 million adults, or about 76
percent of the country’s population, are online every day. This figure is 21
million more than 2006’s total number of internet users in U.K. In addition, 74
percent of all adults now use the Internet to purchase goods and services—a
significant increase compared to 53 percent in 2008.
These figures alone
should give you an idea why search engine optimisation is vital for your
business. SEO refers to a collection of techniques that seek to improve your
website’s rank in Google and other search engines. One such SEO technique is
called “content marketing”, which is the creation of blog posts, articles,
videos, and other media to promote your brand.
