Internet access among U.K. households is growing every year. The latest figures from the Office for National Statistics say that approximately 38 million adults, or about 76 percent of the country’s population, are online every day. This figure is 21 million more than 2006’s total number of internet users in U.K. In addition, 74 percent of all adults now use the Internet to purchase goods and services—a significant increase compared to 53 percent in 2008.
These figures alone should give you an idea why search engine optimisation is vital for your business. SEO refers to a collection of techniques that seek to improve your website’s rank in Google and other search engines. One such SEO technique is called “content marketing”, which is the creation of blog posts, articles, videos, and other media to promote your brand.
The goal of content marketing, and SEO by extension, is to help you acquire potential customers which hopefully will turn into sales. As more people consume your content, their interest increases, allowing you to steadily build a sizable customer base that can sustain your business. The success of SEO, however, hinges on your ability to remain consistent when marketing your brand, and this is why you will need to work with SEO companies and other firms.
SEO companies also use other techniques, like social media marketing, to capitalise on your success by keeping your subscribers or audience engaged with Facebook updates, Tweets, and the like.