A Short Domain Name Always Wins in SEO

While there are numerous rules for choosing the right domain names, very few people give importance to length. In this regard, internet marketers advise on using the short versions for several reasons.

How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

Common SEO Mistakes to Avoid

While it’s undeniable that search engine optimization is continually changing and developing for the better, some business websites still commit these common mistakes that are detrimental to their SEO campaign. Ultimately, these mistakes can be categorized into three, and red flags should be raised if you website is guilty of at least one of them.

Posting Duplicate Content

Publishing the exact same content on every page in your website can greatly affect your site’s search engine results page ranking. Although it’s generally fine to use blocks of content that repeat from page to page, such as calls to action and forms, you should ensure that the bulk of the page is unique. To know if your website contains duplicate content, you can use Google’s Webmaster Tools to detect duplicate page titles and the like.