The idea that Google uses over 200 factors to categorize, index and rank your website was found to be false, but realists assume there are actually more than 200 factors. This begs the question: do you really have the resources to drive your own SEO (search engine optimisation)?
Keeping your website on the first page of Google’s search engine results is not easy, even in a stable online environment, and yet we all know that Google keeps shifting the goalposts. Still, even if they didn’t, your competitors are working round-the-clock to skip ahead of you on the pages of search results. Do you have a team of SEO experts on hand, working night and day to drive your SEO?
Some people and some companies treat SEO like a chore they have to do once per day, and that is fine if you are happy to languish on the forgotten pages of the search engine results. If you want to rank up the search engines and start seeing traffic that converts, you’ll to invest in training your own staff to work intensively (which isn’t always effective), or you’ll have to hire an SEO company to do it for you.