Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.
Design for Performance
If visitors cannot find what they need quickly, they will likely leave your
site for another. You should therefore design your site so that your visitors
can navigate your website without hitting the wrong buttons and read your
content without zooming in and out of your pages. Any elements that cannot be optimized
for mobile should be removed from your site.
Optimise for Local Search
Research reveals that over half of mobile searches have local intent. This
means that when people are searching for products or services, they want to
learn about those that are local to them. If your business operates locally, it
is essential to leverage these search habits and optimise your website
accordingly. To increase your chances of appearing in a local search, you
should include location information in your metadata and within a contact page
on your website. You should also include relevant keywords within your
website’s content. For example, if you are a photographer in Bristol, you can
increase your website’s visibility by incorporating keywords such as
“photographer in Bristol” or “Bristol photographer”.
As website browsing on mobile devices becomes more popular, failure to optimise
your website for mobile will put you at risk of falling behind your
competitors. By ensuring your website is easy to find and use on a wide range
of mobile devices, you can improve your web traffic exponentially.