Tuesday, 27 January 2015

Building a Website: 3 Recipes for Success

You recently launched a startup. You have a compelling vision, and you have a product that people could actually want. Unfortunately, you’re not the only one in the marketplace with such an offering, and in this day and age of technology and online marketing, you’re going to need more than these to succeed. So how do you stand out in a market overcrowded with startups just like yours?

It starts with your website. Your business website will be the catalyst that will enable you to find customers, increase conversion, and catch the attention of your audience. For a startup company like yours, a well-designed, well-optimised website will lay the foundation for your success. With that in mind, here are a few tips to consider when building a website for your startup:

Know your audience.

What are the challenges that your audience face? What industries do they belong to? If you understand your audience, you’ll know how to make them see the value in what you offer.

Build your message.

After you identify who you’re trying to reach, next comes how you’re going to reach them. Create your key message and make it resonate to your audience.

Commit to the long term.

Your website is your online representation. It’s a process, not an event. Like a plant in your garden, you have to nurture and monitor your website so that it will grow the way you want to.

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