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Friday, 2 September 2016

How to Define Your Target Market?

Regardless of what your business sells, it’s important that you have a clear understanding of the customer you’re catering to. In every marketing strategy, one question must be answered: who are you selling to, and why should they buy your product?

To answer this question, make sure that you take these steps first.


Have a clear picture of the customer. You can start by having a list of all the types of customers suffering from the problems that can be solved by your product or service. From this list, you can create a picture of these customers and group them accordingly. Make sure that you ask relevant questions to define them in as many relevant ways as possible.

Learn who will gain the most. With all the problems that your product or service can solve, think about the people to whom these problems will be most troublesome.

Look at your own company. Another effective way of determining the right markets is to think about your business. What are your particular areas of expertise, and how do you get on with certain types of people? Knowing the answer to these questions can help you not only in determining a target market, but also come up with an attractive offering.

Finding your audience involves a lot of work, but once you found them and target all your marketing efforts to them, results are sure to follow.

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