As of 2015, smartphones have overtaken laptops in regards to daily Internet access. This recent findings only solidify the fact that modern websites should also cater to the needs of mobile users.
This is easier said than done, for issues such as HTML coding and readability will often need to be addressed. There are a few tips and tricks which can help any business achieve the digital marketing edge required to succeed within this evolving landscape.
The Mobile-First Strategy
A growing number of designers are now choosing the build the architecture of a website around the requirements of mobile phones. Only later will they scale this site up for tablet and desktop needs. This can help to ensure that the largest audience is targeted from the first day that the company goes live.
Touchscreens have different navigational needs than those designed for a traditional laptop or desktop computer. Sites with more than two or three discrete menu elements should instead offer the user an interactive widget.
High-definition images can be difficult to display within the limited amount of space allotted to most smartphone screens. In addition, larger files can be bulky and cause a lag time when the site loads. It is best to optimise any images for GIF, PNG-8 and JPEG formats.
A mobile-responsive website design is important for any business hoping to enjoy superior levels of visibility. Incorporating a professional digital marketing specialist is the best way to make certain that these concerns are addressed.