The age of the smartphone is now truly upon us. As these devices become more integrated into the overall browsing experience, agencies will need to focus on developing mobile-responsive web pages to streamline user interaction. In fact, recent statistics highlight that more than 50 per cent of all smartphone subscribers have used these to make a purchase during the past year. Any site which fails to leverage this important metric is missing out on a massive demographic.
Generic approaches to digital marketing will simply not make the cut in 2016. On the contrary, the material has to be organic and appeal to the reader as opposed to the search engine alone. This feature helps to increase the chances of engagement and therefore, an eventual sale.
The bottom line is that any digital marketing agency in Bristol needs to appreciate how the virtual landscape is continuing to evolve. It will then be able to offer turnkey solutions to the business which hopes to capitalise on this advancement.