Why Local Marketing Will Make Your Business Shine

Improvement through marketing

No matter how successful your business is, it can always be one step better. When you are starting up, marketing can seem like an unnecessary expense, but without a decent campaign in your local area it will be more difficult to get a solid footing. Even if you have been marketing well on a store level, an excellent way to improve your profits and productivity is to invest in local marketing.

Latest News—What You Need to Know about SEO and Social Media Marketing

If you’re a business owner or marketing specialist in Bristol or elsewhere, you probably already know about the importance of social media and SEO in the scope of modern business. With the Internet being a part of everyday life for countless people, it’s no wonder why so many successful businesses have devoted a large group in their marketing departments to online platforms. Here are a few facts about SEO and social media marketing in Bristol you may have never come across before, which will hopefully give you a better understanding of social media and SEO’s significance.
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Why Your Small Business Needs SEO

As a small business owner, you've no doubt heard the term “SEO” come up a million times, and are constantly receiving emails and other solicitations from people who want to sell you an SEO service. Although it's true that businesses of all shapes and sizes could do with good SEO in place, there's a good chance that all these people filling your inbox haven't told you why you need it.

First of all, SEO almost always delivers a healthy ROI. As a general rule, whenever a business hasn't had the success they were gunning for when they invest in SEO, this is due to the particulars of the strategy in question, and nothing to do with the make-up of SEO as a whole industry. Done correctly, SEO would generate significant amounts of organic traffic for your site, and ultimately more revenue.

Why Local SEO Is Important

The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important. But are there real, tangible merits to investing in local SEO in the first place? As a matter of fact, there are, and here are just a few of them.

It’s All About Mobile

 
An estimated 60 percent of all searches made on Google are done using mobile devices, which means that people searching for a business are on the move, within the target area, and actively looking for an establishment to do business with. Local SEO helps companies take advantage of this situation so that they could easily be found.

How SEO Can Put Your Business in the Spotlight

It is very common, when looking for some kind of product or service, to do a search on Google. When the results come up, searchers normally go through the list one by one until they find what they are looking for. As the results at the top of the resulting list are what they see first, they become searchers’ first ports of call.

Given this, getting your business website appear towards the top of this list gives you a better chance of engaging with the customers who are looking for your product or service. The process of enhancing your position on these search engine lists is called Search Engine Optimisation (SEO). SEO also gives your website more chances of appearing on search results using various search terms.

You can employ an organisation to enhance your online presence with SEO and make your website appear at the top of the search results pages, particularly for local searches. Additionally, you can do your part by reaching out to people in your market, perhaps by participating in local events which get featured on the web. This can help increase traffic to your site, from which you can gain more leads and customer interaction.

You also have to factor in mobile internet in your SEO efforts, given the increasing popularity of internet searches being conducted on mobile platforms.

What to Do with Google’s 2015 Local SEO Updates Before it’s too Late

Most business owners think that local search engine optimization (SEO) begins and ends with filling out their names in several online directories. In reality, local SEO should be developed from somewhere else. The foremost element of local SEO is the business’ name, address and phone number (NAP). Before any listings or review sites, the NAP of your business should be established first, with as much accuracy and consistency on online pages as possible. An Entrepreneur article cited a survey from Moz saying that a false business location is the number one reason for negative local SEO rankings while the third largest factor is having NAP discrepancies. If you still have such inaccuracies, it’s crucial that you fix them lest you lose your local visibility, particularly with Google’s Pigeon updates around. Last year, more businesses were affected when Google spread out the Pigeon update in the United Kingdom, alongside Australia and Canada.
http://mylocalmarketing.co.uk/what-to-do-with-googles-2015-local-seo-updates-before-its-too-late/

Do You Have the Resources to Drive Your Own SEO?

The idea that Google uses over 200 factors to categorize, index and rank your website was found to be false, but realists assume there are actually more than 200 factors. This begs the question: do you really have the resources to drive your own SEO (search engine optimisation)?