How URL Structure Influences SEO

The structure of URLs is one source of constant debate, but the truth is it does have an effect on search engine optimisation. SEO-friendly URLs do exist. When optimising your site for better rankings, consider the impact that the URL structure will have. Particular elements will influence how search engine spiders find and index URLs.

Simple SEO Techniques for Small Businesses

When it comes to SEO, making sure your small business can compete against the giants is essential. Whether your business is well established or yet to begin, there are some SEO techniques you can implement for success.

Digital Marketing Agency on How to Make Your Business Known Locally

If you are a web builder or webmaster; or offer other digital services online, it could be argued you can work anywhere in the world, or perhaps, for anyone in the world. Those with brick-and-mortar businesses, or who offer products or services strictly for a locality’s consumption, however, are not so lucky. They will need to attract traffic from the local area, by way of store visits, phone or email contacts, or website visits. In this day and age of the Internet, websites have become important tools in promoting a company’s products or services, whether or not it’s engaged in e-commerce. This has made local Search Engine Optimisation (SEO) critical in a business’ marketing efforts, particularly SMEs.
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Building Inbound Links for Start-up Businesses

No matter how great your site looks, or how well written your content is, no start-up will succeed without an effective link-building strategy. Regardless of which industry you're in, getting your site and online presence visible isn't enough to maintain reputation and authority. You'll need to work hard to build and develop quality connections for all-important links that'll massively help your SEO strategy.

How to Make Your Website More Visible To Mobile Users

Mobile SEO is important because it ensures your website shows up in search results. Here are two important considerations to keep in mind when optimising your website for mobile.

Design for Performance

If visitors cannot find what they need quickly, they will likely leave your site for another. You should therefore design your site so that your visitors can navigate your website without hitting the wrong buttons and read your content without zooming in and out of your pages. Any elements that cannot be optimized for mobile should be removed from your site.

Why Local Marketing Will Make Your Business Shine

Improvement through marketing

No matter how successful your business is, it can always be one step better. When you are starting up, marketing can seem like an unnecessary expense, but without a decent campaign in your local area it will be more difficult to get a solid footing. Even if you have been marketing well on a store level, an excellent way to improve your profits and productivity is to invest in local marketing.

Latest News—What You Need to Know about SEO and Social Media Marketing

If you’re a business owner or marketing specialist in Bristol or elsewhere, you probably already know about the importance of social media and SEO in the scope of modern business. With the Internet being a part of everyday life for countless people, it’s no wonder why so many successful businesses have devoted a large group in their marketing departments to online platforms. Here are a few facts about SEO and social media marketing in Bristol you may have never come across before, which will hopefully give you a better understanding of social media and SEO’s significance.
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