Social
networks have become very popular. Aside from the heavyweight giants
such as Facebook and Twitter, a relative newcomer is Google+. While
it may not be as strong as the aforementioned networks, it still has
a following of its own. This is why companies are not ignoring it
when it comes to their online marketing efforts.
Google+
Local is a place where business owners can create their pages and
people can share and review them. It is a landing spot for people who
are searching within Google+ Local and Google Maps searches. Owners
must pay attention to Google+ Local because local search is becoming
a necessity to any online marketing strategy.
In order
to make the most of Google+ Local, business owners must first make
sure that they are following Google’s quality guidelines. Much like
a search engine’s organic rankings, there are certain rules to
abide by in order to make sure that it is not penalised and for it to
have a shot at a better ranking.
When
making a page on Google+, you should make sure that all the
information is completely filled up. There is a better chance for a
profile to rank higher if the information is 100% complete. Also,
people would also need this information when checking out the company
and for the assurance that it is legitimate.
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