Every city in
Britain has some sort of a pub to provide all manner of drinks to
customers; you may have hung out with your friends at a couple of
places right in Bristol. If you’ve decided to go into pub
entrepreneurship, secured all necessary paperwork, and prepped a
venue for operations, you still need to adequately market it in many
ways. Using
search engine optimisation,
or SEO, is one such option.
Keep It Localised
If your pub has an associated
website for it, some experts recommend using local SEO services to
make it appear when users type phrases into a search engine. This
involves submitting your business’ location details to a search
engine’s directories; the search engine will then pinpoint the
location on a map. You’ll have to be creative with the keywords
you’ll use for the bar, starting, perhaps, with embedding the
keyword in popular catchphrases or landmarks.
